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Good for the Earth, Good for You

Who We Are

We are a team of earth advocates, aiming to promote a Sustainable way of living. We want to inspire people to transform from mindless consumption into conscions.

We curate and create thoughtful, sustainable and elegant everyday products.

We refuse to take shortcuts, and we obsess over every single step in the journey of our products - from how they are made to how they end up on your doorstep.

What We Do

Our team carefully curates a variety of every-day-use products that are earth friendly, for our eco-conscious consumers, with a single goal to leave this Earth better than we found it.

If you want to make informed choices and shop consciously, guiltfree, with least damage to the environment, we have a handpicked list create just for you. Our online shop will enable you to buy these products all from one place.

Our Mission

  • To make environmentally-sustainable products easily accessible to the consumer of today.
  • To create an awareness about conscious consumption and environment positive products
  • To be a growth platform for artists, artisans and small businesses who make environmentally-sustainable products
  • To plant & maintain a million trees by 2027, while we run a sustainable business.

Our vision and mission are aligned with the United Nations Sustainable Development Goals

SUSTAINGO Filters

All brands on kindlife are functionally clear and follow the kindcode. If a brand doesn't have at least one of these codes,they won't be listed on kindlife!

How we choose our brands

Amala Earth has developed a mechanism through which each brand gets a score out of 8 based on the following parameters. the system is designed to provide a holistic view of each brand. It helps consumers make informed decisions about what they buy and use.

  • Community-led
  • Small-batch production
  • Natural materials
  • Biodegradable packaging
  • Diversity in teams
  • Locally sourced
  • Wellness-oriented
  • Certified & Licensed

Top 10 reasons to make sustaingo #1 choice for ecofriendly & wellness products

  • 180+ Countries

    We deliver health and wellness product to people around the world with 16 Languages, over 80 currencies, and 40 payment options.

  • 30K+ Products

    We offer the same reputable brands found at large national stores. All products are sold and shipped by IHerb not third party sellers

  • 33M+ Authentic Reviews

    Impartial authentic reviews by customers who ordered the product. This way you can make smarter purchases.

  • 180+ Countries

    We deliver health and wellness product to people around the world with 16 Languages, over 80 currencies, and 40 payment options.

  • 30K+ Products

    We offer the same reputable brands found at large national stores. All products are sold and shipped by IHerb not third party sellers

  • 10M active customers

    Over 10 million customers keep coming back for our deals, products, and Rewards.

  • 2,000+ team members

    We're truly a global company with team members around the world.

  • 8 Fulfillment centers

    Our fulfillment centers and inventory hubs are climate-controlled and GMP or ISO-compliant to keep products safe.

  • 2,000+ team members

    We're truly a global company with team members around the world.

  • 8 Fulfillment centers

    Our fulfillment centers and inventory hubs are climate-controlled and GMP or ISO-compliant to keep products safe.

SustainGo,s Values

  • Focus on the Customer
  • Empower Our People
  • Be Entrepreneurial & Pivot Quickly
  • Embrace Diversity & Inclusion
  • Strive for Simplicity

Plastic-Free Shopping

Pledge for Climate Action & Switch to Plastic-Free Living

100% Secure Payment

Shop from a wide range of product made by Indian Artisans

Cruelty-Free + Chemical-Free

Ethically Made in India by Earth Loving Entrepreneurs

100% Earth-Friendly Products

Least Carbon Impact, Good for the Earth, Good for you

"One-step Solution for Sustainable, Wellness and Eco-Friendly Products"

Empowering Earth-Friendly Living with Sustaingo

The global conversation surrounding environmental conservation and the responsible use of natural resources is rapidly gaining momentum. As we witness the overexploitation and depletion of our planet's resources, it has become imperative to integrate eco-conscious products into our daily lives.

Sustaingo is your premier destination, a global marketplace dedicated to eco-friendly and wellness products. With a focus on serving customers in the USA, UK, UAE, Australia etc., we offer a comprehensive selection of over 45,000 products that empower conscious consumer choices. Our community is built on shared values, uniting individuals who prioritize sustainable living.

We place a premium on authenticity, championing locally sourced goods as conscious alternatives for your home and lifestyle. At SustainGo, we foster responsible decision-making and embrace transformation. Our mission is to unite brands, products, experts, and consumers on a unified platform, catalyzing a shift in individual consumption patterns. We enable you to seamlessly incorporate organic, eco-friendly, and locally sourced products into your everyday routine.

Our vision extends beyond commerce. We aspire to lead a collective movement, spearheading a transformation in consumer behavior. By offering alternative solutions for an eco-conscious lifestyle, we empower you to make choices that benefit both you and our precious planet. Together, we embark on a journey towards a more sustainable and earth-friendly future.

Our Mission at Sustaingo: Inspiring Sustainable Living

SustainGo isn't just a marketplace; it's a movement towards a more mindful and sustainable way of life. Our mission goes beyond commerce; it's about fostering a profound shift in perspective towards mindful and sustainable living. We are committed to raising awareness and empowering individuals to make a tangible impact in preserving and conserving our precious natural resources.

India's diverse tapestry of cultures and communities coexists harmoniously with nature. Sustaingo brings together a wealth of niche brands that embrace mindful practices, offering conscious consumers access to a wide array of sustainable products.

Our collection includes sustainable clothing, eco-conscious fashion, handcrafted home decor, artisanal jewellery, natural skincare, ayurvedic products and more. We also offer unique items for personal care, childcare, plantable stationery, and pet grooming, each serving a distinct purpose. We take pride in supporting local farmers, artisans, and ancillary communities who craft products with love and care.

Derived from the Sanskrit word "Susth," meaning "clean and pure," the name Sustaingo embodies our commitment to purity and sustainability. It's also inspired by Sustaingo Consciousness, the highest form of purity in Buddhism.

At Sustaingo, we provide a space for transformation and a community of responsible individuals working towards a healthier planet. We offer superior alternative solutions for a sustainable lifestyle. With Sustaingo, you're not just shopping; you're joining a movement dedicated to a cleaner, purer, and more sustainable world.

Our Ethical Values at Sustaingo

At Sustaingo, our ethos revolves around our profound responsibility to our conscious community and the planet we call home. We recognize the boundless gifts that nature bestows upon our beautiful Earth. By creating a one-stop marketplace for products and brands dedicated to eco-friendliness and sustainability, we strive to do our part in nurturing both our community and the environment.

Our core values define who we are:

1. Conscious Community: We champion meaningful conversations among like-minded individuals on their journey towards an earth-friendly lifestyle. We believe in integrating sustainable clothing, eco-conscious fashion, handmade home decor, artisanal jewelry, natural skincare, and organic products into everyday living.

2. Authenticity: At Sustaingo, authenticity is our hallmark. We take pride in curating brands that are wholly committed to organic, eco-friendly, and locally sourced products.

3. Responsibility: Making mindful choices, such as opting for chemical-free makeup and sustainable fashion, underscores our sense of responsibility as consumers. Our platform, Sustaingo, serves as a reminder to all, producers and consumers alike, of their shared responsibility toward one another and the environment.

4. Local Focus: We celebrate our connection to local communities. Our stringent criteria ensure that all brands featured on our platform adhere to our commitment to locally sourced, handmade, and organic products.

5. Trustworthiness: As a marketplace rooted in Indian values, we prioritize trust. We exclusively engage with sellers and entrepreneurs who share our vision of promoting sustainable and organic products. We hold great respect for brands and manufacturers committed to transparency and trustworthiness throughout their production processes.

Sustaingo is more than just a marketplace; it's a testament to our unwavering dedication to ethical, sustainable living. We invite you to join us in this journey towards a cleaner, purer, and more responsible world.

Sustaingo's Core Principles: Our Distinctive Identity


1. Sustainable Living: Our commitment to a sustainable future revolves around our cherished planet, Earth. We ponder: What if we, as conscientious individuals, took gradual steps in our daily lives to align with the ecosystem? What if our collective efforts, no matter how small, could eventually reshape our world for the better? Sustaingo was born with the mission to create a platform that inspires responsible choices and advocates for a conscious and healthy way of life. We offer a wide array of earth-friendly alternatives, encompassing chemical-free beauty products, eco-conscious clothing, handmade decor, and more, empowering you to make mindful decisions.

2. Thoughtfully Curated Marketplace: Sustaingo isn't just a marketplace; it's a curated haven where earth-friendly excellence meets diverse categories. Our offerings span fashion, beauty, eco-conscious gifts, home decor, organic foods, and much more, each carefully selected to meet our exacting standards of quality and sustainability. Our goal is to provide a single destination for individuals seeking unique, aesthetically pleasing, and sustainable products that align with their values.

3. Conscious Community: Conscious consumers are attuned to the environmental and social impact of their purchases. They gravitate towards products that leave no trace of harm on our planet. At Sustaingo, we cultivate a conscious community—a collective of kindred spirits who share these values. Our aim is to foster connections, knowledge-sharing, and mutual support among individuals on the path to sustainable living. Beyond products, we champion a sense of belonging and shared purpose within our conscious community.

These three pillars are the bedrock of Sustaingo's distinctive identity.

Key Attributes of Sustaingo

Sustaingo boasts distinctive features that resonate with our values and set us apart in the marketplace:

  1. Organic Selection: Sustaingo is your gateway to a wide array of organic products spanning food, beauty, wellness, personal care, and pet care. We remain steadfast in our commitment to offer a sustainable lifestyle. Our product range includes sought-after items like cruelty-free makeup and organic skincare. The growing popularity of these natural, safe, chemical-free, and eco-friendly products underscores their relevance in today's market.

  2. Eco-Friendly Focus: Our definition of eco-friendly products is clear—they cause minimal harm to the environment. We exclusively showcase items crafted from natural or organic materials, following sustainable processes from inception to completion. These eco-conscious choices resonate with responsible consumers and contribute to a greener future.

  3. Ethical Sourcing: Sustaingo prioritizes ethical practices throughout the supply chain, from sourcing raw materials to packaging and delivery. Our commitment to ethical brands ensures that every aspect of the business aligns with sustainable values.

  4. Local Sourcing: We take pride in promoting locally sourced ingredients, reducing the carbon footprint of consumption. Local sourcing typically involves purchasing raw materials from farmers and small-scale producers, connecting consumers to their Indian roots while supporting sustainable practices.

  5. Fair Trade Advocacy: At Sustaingo, we believe in fair trade principles and sustainable practices. We staunchly oppose exploitative trade and advocate for equitable terms in business transactions.

  6. Natural Fibers and Materials: Our offerings, including clothing, home decor, and kitchen accessories, are crafted from natural materials that are safe, chemical-free, and environmentally friendly. These natural fibers represent a commitment to eco-conscious living for individuals of all ages.

  7. Biodegradable Packaging: We prioritize eco-friendly packaging that is biodegradable, unlike traditional plastics. Our packaging, crafted from upcycled paper, is designed to leave a minimal environmental footprint.

  8. Artisan-Centric Approach: Sustaingo takes pride in curating products crafted with care and skill by artisans. We offer a sustainable platform for these skilled individuals, protecting their livelihoods while enabling consumers to connect with their cultural heritage.

Sustaingo's key attributes embody our dedication to a greener, more sustainable world. We invite you to explore our offerings and join us in making responsible choices for a better future.

Discover Our Diverse Product Categories at Sustaingo

1. Mindful Eating: Explore our Mindful Eating category, offering a range of plant-based, organic, vegan, keto-friendly, and gluten-free options for nourishment and overall well-being.

2. Ethical Beauty: Our Ethical Beauty section is dedicated to self-care products, including beauty, hair, and skincare items. These products stand out because they are crafted from naturally sourced ingredients that are gentle on you and the environment. This category includes natural skincare products, natural makeup, and hair care products.

3. Joyful Home: Embrace earth-friendly living with our Joyful Home category. Discover conscious home products made from restorative, reclaimed materials and elements sourced from nature. These sustainable products are designed to bring joy and positivity to your living space while supporting eco-conscious living.

4. Responsible Fashion: Make conscious fashion choices with our Responsible Fashion category. Explore garments and accessories crafted from handwoven, natural, and upcycled fabrics and materials. Choose from pure linen sarees, shirts, and accessories to elevate your style with eco-friendly options.

5. Conscious Family: Our Conscious Family category includes a range of organic baby and children's products across various categories, all designed to prioritize safety and comfort.

6. Feel-Good Others: This category features a selection of earth-friendly and natural lifestyle products, including pet care items, stationery, books, health supplements, yoga accessories, and more. We ensure you feel good year-round, for all occasions.

7. Holistic Wellness: Embrace an earth-friendly lifestyle with our Holistic Wellness category. Here, you'll find supplements, immunity boosters, digestive aids, and related products curated with your well-being and health in mind.

8. Gifts: Explore our eco-friendly Gifts section for mindful and purposeful gifting options. Make every occasion an opportunity to be more earth-friendly and environmentally conscious.

9. Festivals: Celebrate Indian culture and traditions with our festival curations. Discover handcrafted, artistic, traditional, and artisanal pooja and décor items, among other festival essentials.

At Sustaingo, we aim to transcend mere words and adjectives related to sustainability and environmental conservation. Our mission is to empower consumers to embrace a holistic, inclusive, and earth-friendly lifestyle. This transformation involves an organic shift towards a life that is reflective, meaningful, mindful, and deeply satisfying. Join us on this journey towards a more conscious and fulfilling way of living.